Sensational LINE FRIENDS collaboration
products and limited editions offerings are now available at the LINE FRIENDS
Store in Hysan Place, Causeway Bay
new store opening attracted 15,000 visitors and fans on its first day of
LINE, the world’s leading life platform, proudly opened the second phrase of
its first-ever LINE FRIENDS Store in Hong Kong on 3 September 2015.
The new store, located in Hysan Place, Causeway Bay, was overwhelmed by LINE
FRIENDS fans and attracted over 15,000 visitors on opening day.
The impressive result
follows the success of the store’s first phase opening, which has already sold about 30,000 LINE FRIENDS
T-shirts and select products since its opening in early August (2015). LINE
FRIENDS lovers in Hong Kong can now enjoy an exciting shopping experience with
over 900 items, including hot new collaboration products such as LINE x
Moleskin, LINE x Swarovski, LINE x be@rbrick and LINE x aiaiai. Also on sale are
newly released and best-selling items, such as character coin pouches, Cony
silicone iPhone cases, character umbrellas and a variety of sticker packages.
To celebrate the grand opening, limited
edition Love Brown eco bags were also given out to shoppers who spent over
HK$300 at the new LINE FRIENDS store.
At the same time, shoppers enjoyed more fun by
participating in the “Brown©HK” campaign. Shoppers who took photos with the mega “Love
Brown” figure – a symbol of eternal love sitting at the Kai Chiu Road entrance of Hysan Place – and posted
it with a designated hashtag according to the rules, received a scratch card to
redeem a LINE FRIENDS gift at the new store. The campaign will continue handing out scratch
cards from 13:00 to 15:00
daily until 28 September
LINE FRIENDS is the brand for LINE’s original
sticker characters, including Cony, Brown, Moon and James. With a number of
stickers on LINE messenger, they help users to communicate with more fun. LINE
FRIENDS also opens pop-up and permanent stores in different markets, selling a
variety of products to extend the fun into fans’ real lives.
LNE FRIENDS stores have resonated with users
and fans in 25 locations, including Korea, Japan, Hong Kong, Thailand and even
the United States when it took place at Times Square, New York City in December
2014, resulting in huge turnout and support. LINE also has 11 permanent stores in Hong Kong, China, Korea, Japan and Taiwan.
Hysan Place, Causeway Bay, Hong Kong
Opening hours: Sunday to Thursday: 10:00 - 22:00
Friday, Saturday and the Eve of
Public Holidays: 10:00 - 23:00
(The same as the opening hours of Hysan Place)
Event location: G/F, Kai Chiu Road entrance,
Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Event period: 3 September to 28 September 2015
Scratch card distribution
hours: From 13:00 to 15:00
Take a picture with Love Brown and:
1. Upload the picture to LINE, Facebook or Instagram
with the following hashtags #LINEFRIENDS #lovebrown #brown #hysanplace.
2. Show the uploaded picture to a Brown©HK event promoter at the Kai Chiu Road entrance of Hysan
3. Get a scratch card from the promoter and find out
what LINE FRIENDS gift you will receive (100% chance to win!)
Redeem the gift at the new LINE FRIENDS store on the
2/F of Hysan Place with your scratch card.